Recently, Sanxiong• Aurora's new product launch event focusing on home lighting products has attracted widespread attention in the industry. Some people even exclaimed in surprise about this event:; Has the spring of LED home lighting arrived? ”
We cannot make a conclusion on whether the spring of home lighting has arrived. However, in June of last year, Sanxiong• Aurora brand manager Li Quan has clearly stated in an interview with Gao Gong LED reporters that Sanxiong will establish a dedicated department to focus on expanding the LED home lighting business in the future.
Not just the Three Heroes• Aurora, since the beginning of this year, home lighting has also become the main target market for many LED lighting companies. Many manufacturers have launched home lighting products such as LED ceiling lights, LED panel lights, and LED bulb lights. As the main force of home lighting, ceiling lights are particularly popular in sales.
In fact, the successive introduction of favorable national policies has injected a shot in the arm for the development of the entire LED industry. However, due to factors such as price, the demand for home lighting has not been fully unleashed.
At the 2013 Gaogong LED Lighting Exhibition, exhibitor Jiang Shidong, Marketing Director of Dongguan Zhongzhi Optoelectronics, highlighted to reporters some of the company's business expansion plans in the home lighting field in 2014. However, the first half of this year has passed, and the expansion of related markets still faces some difficulties.
However, although the development of home lighting has been difficult, many companies have not given up this huge potential market opportunity. “ Although it is difficult to promote home lighting products, since relevant policies have been formulated, we must steadfastly move forward. ” Jiang Shidong said.
Because for most LED lighting companies, opportunities are still fair to everyone.
& ldquo; At present, traditional lighting fixtures still dominate the entire home lighting industry, and there is currently no company that specializes in LED home lighting that stands out. ” Jiang Shidong told Gaogong LED reporter.
As Jiang Shidong said, although LED product technology is gradually maturing and the prices of LED lighting products are constantly approaching traditional lighting products, their applications are mainly limited to the commercial lighting field. According to statistics from the High Tech LED Industry Research Institute (GLII), in 2013, LED indoor lighting had surpassed landscape lighting and outdoor lighting to become the main application area of LED, with commercial lighting dominating.
In June 2013, another GLII survey showed that only 25% of ordinary consumers had a clear understanding of LED indoor lighting. From this perspective, LED lighting products still face the challenge of 'popularization barriers' in order to truly enter the homes of ordinary people. One of the main obstacles to the promotion of LED products is the lack of comprehensive understanding among ordinary consumers.
Furthermore, in terms of price, although LED lighting products are constantly decreasing in price, they still cannot keep up with traditional lighting fixtures. Especially in terms of the price of branded lighting fixtures, the overall price reduction of branded lighting fixtures this year is limited, and the price of LED lighting fixtures is still one level higher than traditional lighting fixtures. In addition, the uneven quality of LED products in the market also restricts their development.
To a certain extent, exhibitions are a mirror that showcases the current situation and future trends of the industry. What was the home lighting industry like in 2014? How should lighting companies deal with and respond to the large and difficult cake of home lighting?
The 2014 High Tech LED Lighting Exhibition is set to take place on September 26th; On the 28th, it will be held at the Guangzhou Pazhou Canton Fair Complex, where many excellent LED lighting companies will showcase their latest home lighting products on site. We look forward to it